Privacy Policy — Plain and Simple Focus

Last updated: August 19, 2026

Plain and Simple Focus is a planner for people with ADHD, with a few short things worth knowing and a record of how it is actually going. This policy covers all of it.

The app makes no requests to the internet at all. There is no Plain and Simple server, no analytics, no advertising, no accounts and no tracking of any kind. That is not a promise resting on good intentions: the project fails its own build if any networking symbol appears anywhere in the app's code.

Two places your data lives, and why they are different

The app keeps two separate things in two separate places, and the difference is the most important thing on this page.

Your list and your routines sync through your own iCloud. Tasks, the way your day is laid out, and the routines you build. This works the way iCloud works for any app: it is your Apple account, your storage, and Apple's encryption. I have no access to it and no way to look at it.

Your health record never leaves the phone. How focus went each day, anything you logged about medication, the notes you wrote in a reframe, and your screener scores. These stay in storage on the device itself. They are not put in iCloud, they are excluded from your device's iCloud backup, and they are never sent to me or to anyone else.

That split is not a design flourish. Apple's rules for apps in this category say plainly that personal health information may not be stored in iCloud. Most apps that track this sort of thing resolve that by running a server and putting your data there instead. This app has no server, so the honest resolution is to keep the health half on your phone.

The cost of that is real and the app states it on its own screen rather than only here: a new phone will bring your routines across and will not bring your health record, unless you take a copy first.

Taking a copy, and bringing one back

You can save your whole health record as a plain file — ordinary JSON that you can open and read in any text editor, not a format only this app understands. The file goes wherever you point the system's file picker: your own Files, your own iCloud Drive, AirDrop to your own computer. It does not come to me. There is nothing for it to come to.

You can bring a file back on a new phone. It adds what is missing and skips what you already have, so doing it twice is safe, and restoring an old copy will not wipe out anything you have logged since.

What the app does not touch

• Apple Health. The app never reads it and never writes to it. The health record described above is the app's own and is separate from Health entirely.
• Your location. Never requested, never used.
• Your camera, microphone or photos. Never requested, never used.
• Your contacts, calendar or reminders. Never requested, never used.
• Notifications. The app does not send any and does not ask for permission to.

The ADHD screener

The app includes the World Health Organization's Adult ADHD Self-Report Scale (ASRS-v1.1) Part A, reproduced without modification.

It is a screener, not a test and not a diagnosis. It cannot tell you whether you have ADHD, and the app never says that it can. Your answers and the resulting score are part of the health record described above: they stay on your phone.

Nothing in this app is medical advice. It does not diagnose, treat or prescribe, and it will not suggest a dose, a time or a change to anything you have been prescribed. Talk to a doctor about anything it raises.

What is not here

No ads. No in-app purchases. No subscription. No account, no sign-in, no email address collected. No analytics or crash reporting of any kind. No third-party SDKs — no code from anyone else runs inside this app. Nothing is downloaded after you install it; everything the app needs, including all of its written content, ships in the app itself.

Nothing about you is sold or shared, because nothing about you ever reaches me in the first place.

Children

The app is not directed at children and collects nothing from anyone.

Changes, and how to reach me

If this policy changes, the date at the top changes with it. Questions: help@plainandsimple.app.