Plain and Simple’s Goal
- Free apps, never in-app purchases, never subscriptions, and never ads.
- Your privacy matters, and we don’t want your information — nothing is stored on our servers or sent to us.
- Why? Because AI makes these tools better and cheaper to build, so they should be. There is no overhead cost for us, so there should be no cost for you.
The apps
All appsApps for your iPhone
- Day and Night JournalA place to think twice a day — once in the morning, once at night — kept entirely to yourself.
- Plain and Simple ToddlerFor a parent who hands a toddler an iPad and would rather it were quiet.
- Plain and Simple GamesA quiet game when you want one — a sudoku on the sofa, a hand of solitaire, one word a day, or two of you over one iPad.
- Plain and Simple ToolsCharge times a charger, Negatives turns film into photographs, Steps to HA puts your steps on your own Home Assistant, Sort files stills into Vertical and Horizontal, and Wake Light runs a gradual sunrise in Apple Home.
- Plain and Simple ThoughtsOne place for the things you meant to keep — an article, a recipe, a receipt, a passport — that does not sell you a subscription to get them back.
- Plain and Simple HealthThe years of health data already on your phone, on a widget on your Home Screen, without a subscription to read your own numbers.
- Plain and Simple PlanesComing Soon - Beta Available Now!For anyone who has looked up at an airplane and wondered what it is and where it is going.
- Plain and Simple PerksComing soonThe credits attached to a card you already pay for, listed by what resets soonest — without handing anyone a card login.
Notes
Why they’re free
These are small tools built to solve problems worth solving, by one person with the time to do it properly. They cost nothing to run because there is nothing to run.
That’s the whole catch. There isn’t one.