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Plain and Simple
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iPhone & iPadComing soon

Plain and Simple Thoughts

Share a link. It is waiting when you want it.

Where your data goesYour own iCloud
youriPhone

Nothing here

no account · no server · no one in between

youriCloud
A diagram: data moves from your iPhone directly to your iCloud, with nothing in between — no account, no server, and no involvement from Plain and Simple.

Who this is for

For anyone who keeps meaning to read something later and has run out of places to put it — a pile of open tabs, a message sent to themselves, a bookmark folder nobody opens. It needs nothing but an iPhone or iPad.

It will suit you if the read-it-later app you tried wanted an account, a subscription, or a look at what you save. It will not suit you if you want to share a reading list with someone else: it keeps everything in your own iCloud and nowhere else, so there is no mechanism for letting anyone in, including me.

How to set it up

  1. 01Install it and open it once. It explains what it does and how to switch the share button on, which iOS makes you do by hand the first time.
  2. 02In any app — Safari, a message, a social app — tap Share and choose Thought Organizer. That is the whole of using it.
  3. 03Come back to the app when you want to read. Things you have not read yet are what you see first.
  4. 04Tap one to read it. Add a note if you want to remember why you kept it, and archive it when you are done.

What it does

It saves a link from anywhere you can tap Share, and it works whether the other app hands over a web address or a lump of text with an address buried in it.

It sorts what you save by what it is — an article, a video, code, a reference page, a post — and by where it came from, so a long list stays findable without you filing anything.

It fetches the page's title and its preview picture, so a saved link reads as the thing it is rather than as a web address. That is the one thing it sends anywhere, and it goes to the site you saved and to nobody else.

It strips the tracking parameters off a link before it stores it, so what you keep is the page rather than a record of where you found it.

Your library syncs through your own iCloud, so a link saved on the phone is on the iPad. There is no account, no server of mine, and nothing to sign into.

No adverts, nothing to buy, no subscription, no analytics, and no reading history sold to anyone. What you save is yours.