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Plain and Simple
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iPhone & iPad

Day and Night Journal

A private journal for the morning and the evening.

Where your data goesYour own iCloud
youriPhone

Nothing here

no account · no server · no one in between

youriCloud
A diagram: data moves from your iPhone directly to your iCloud, with nothing in between — no account, no server, and no involvement from Plain and Simple.

Who this is for

For anyone who wants to think twice a day — once in the morning, once at night — and keep it entirely to themselves. It needs nothing but an iPhone or iPad.

It will suit you if you have bounced off journalling apps that wanted an account with them, a subscription, or a look at what you wrote. It will not suit you if you want a journal you can share: it syncs through your own iCloud and nowhere else, so there is no mechanism for letting anyone else in, including me.

How to set it up

  1. 01Download it from the App Store and open it. There is nothing to buy, and the only sign-in is Sign in with Apple — so there is technically an account, but it is your Apple ID doing the unlocking. You never give me a name, an email, or a password, because there is nowhere to send one.
  2. 02Answer the morning and evening prompts it comes with, or open Edit and replace them with the questions you actually want to think about. A photo of the day and a question of the day — a different one each morning — are two of the fields you can add.
  3. 03Optionally, allow it to read sleep, steps, and exercise minutes from Apple Health, so you are not retyping what your devices already recorded. It only ever reads from Health.
  4. 04Sign in to iCloud on your other Apple devices and the journal follows you there. There is nothing else to configure.

What it does

A calm space to reflect twice a day. You answer the prompts that matter to you, and over time the patterns in your moods and habits become visible.

Every prompt is yours to change. Add the questions you want, remove the ones you don't, reorder them, and choose how each is answered: notes, checklists, sliders, ratings, moods, a simple count, a photo of the day, or a question of the day that hands you a different one each morning. Removing a prompt never erases your history — past days keep the prompts they were written with.

The Insights screen charts what you have been recording, so trends in mood, sleep, and habits show up without you keeping a spreadsheet.

Sign in with Apple is a lock on the journal, not an account with me: it keeps the app to you on a shared device, and what it leaves behind is an anonymous identifier stored on that device. There is no server behind it. Your journal is stored on your device and synced through your own private iCloud, which means it reaches your other Apple devices and nowhere else. Settings has a CSV export, because your journal should never be trapped in an app, and a delete that genuinely deletes.